How you can use Bluetooth Proximity Advertising to reduce costs
Welcome to Ad2Hand, Bluetooth Advertising Technology
Advertising to Mobile phones using our Bluetooth Marketing software is one of the new ways to get ahead of your competitors, Bluetooth Marketing will reduce costs and increase the return on investment compared to your usual advertising techniques.
We are able to smooth out these issues with Bluetooth Marketing. When using Proximity Marketing via Bluetooth it is possible to target potential customers in a local area like a Club or Conference center and because nearly every person in the UK has a mobile phone and most of the mobiles are Bluetooth enabled you can send out Calendar events, Address information, Images, audio or event video.
With a range of 100m it is possible to scan for Bluetooth enabled mobile phones within proximity of our device then depending on what you are trying to achieve with your campaign and send a small text voucher to bring customers closer then supply then with images, audio or video to sell your product or service. The units will also communicate with each other so that they work together creating a larger proximity. We are also working on a Bluetooth devices that has a 1000m range or reach up to 1000m that work with the 100m units to assist in the broadcasting of files to potential customers.
Bluetooth ads are made practical by the growing density of Bluetooth in Western countries. In all of Western Europe, 19 percent of cell phones will be Bluetooth-enabled by the end of this year, according to Strategy Analytics, nearly doubling to 64 million from 35 million last year.
Filter said it believes the density in the United Kingdom is higher, upward of 30 percent.
The billboards detected 87,000 unique discoverable handsets, of which 13,000 opted to receive the material, a response rate of about 15 percent very high by advertising industry standards.
These are some of the files types that can be sent to mobile phones.
Images as .gif or .jpg files
Text as .txt files
Animated images as animated .gif files
Audio as mp3, mp4, wav and ring tones
Video as 3gp or mp4 files
Macromedia Lite as .wmv files
Java Applications as .jar files
Wallpapers
Business Card files and Calendar Event files (.vcf , vcard)
And any file supported by a mobile phone (even .xls, .doc, .pdf ,etc)
Applications (.sis)
Proximity Bluetooth Server
A proximity Bluetooth server can be used in many ways to broadcast information to other Bluetooth enabled devices like laptops, PDA's and mobiles phone. The frequency of scanning, the hold off period and the range can be modified to change its objective. The server can act as an automated scanning, polling and sending device or a hotspot for delivering rich media or access to internet, extranet or intranet services. It also has the ability to offer a pay now service.
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Have you ever done advertising for free, using bluetooth as an access point you can send ads to mobile devices.
That's it free advertisement to a mobile device. We have created a server software system to automatically find bluetooth endabled mobile devices and broadcast adverts.
You can create a free campaign when marketing to the devices using the bluetooth hardware. This a tool that beats all tools for sending messaging to a mobile phone. The proximity software can be run on a basic laptop and can be used for sending bluetooth messages direct to any bluetooth enabled device. This is a great way of using this technology.