How it works
How Bluetooth Marketing can work for you
You have many possiblities with Bluetooth Advertising, here are some examples of where you can use this tool. Basically bluetooth advertising works in the same way as if you wanted to send a single file from your desktop computer to another device like a mobile or cell phone, the only difference is that it constantly looks for new devices and attempts to send it a file.
Bluetooth Advertising and how it works
The OBEX protocol this is an full detailed description on how Obex work to poll and send messages to other Bluetooth enabled devices