What is Proximity Marketing
Proximity Marketing using Bluetooth is kind of like Proximity Marketing using leaflets handed out by hand or bill boards or poster campaigns to advertise a companies product or service.
The advantage of Proximity Marketing using Bluetooth is that you do not require a very large budget to do it.
You don’t require much in the way of design to create a leaflet or bill board poster, no need to waste the paper to produce the advertisement on and you need less human resource to deliver the advertisement and Proximity Marketing using Bluetooth can be running 24 hours a day without a tea break.
The only requirement is that you need people to own a mobile phone with the Bluetooth ability and we know that nearly every mobile phone produced in the last 2 years has that facility. The Bluetooth proximity device will do the rest.