Bluetooth version 3 and the effect on Bluetooth marketing

Version 3 of the Bluetooth protocol was release on April 21 2009, it is to support up to 24Mbit/s, Alternate MAC/PHY for transporting Bluetooth profile data, Unicast connectionless data, encryption keys on the HCI and enhanced Power. You can read the wiki here  http://en.wikipedia.org/wiki/Bluetooth#Bluetooth_3.0_.2B_HS

The Enhanced power, unicast and 24mbMbit/s would have a massive effect on what you can do with Bluetooth advertising. It would allow you to send files that are bigger but quicker, it will allow a longer connection or listen to devices without holding up other connections and with better power handling you may have the potential to broadcast further than before.

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