Bluetooth version 4 (low energy protocols)
On December 12, 2009 the Bluetooth SIG published the adoption of Bluetooth low energy wireless technology as the hallmark feature Bluetooth Core spec version 4.
More reading http://en.wikipedia.org/wiki/Bluetooth#Bluetooth_V4.0_.28low_energy_protocols.29
I think you should look where this is going and the Future:
If you are using Bluetooth to advertise then it is possible to piggy back on all the bluetooth enabled devices out there, if they are saying connectionless data in version 3 and low power in version 4 are they talking about a p2p scenario that will allow you to push you ads via loads of devices without connection?
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