Long range Bluetooth for Marketing

BlueGiga have released a new module that used version 3 and has a 1000 meter range. If BlueGiga are releasing this technology then are we expecting Bluetooth to reach further in general?

WT41 is truly a long range Bluetooth module offering impressive 1000 meters range between two WT41 Bluetooth modules. The module utilizes Bluegiga’s sophisticated radio frequency design methodologies and offers OEM’s a trouble free product even with tight integration with surrounding electronics.

Key Features:


WT41 comes with Bluegiga’s iWRAP firmware offering the users a simple software integration without the need of Bluetooth protocol or profile development. iWRAP is an embedded Bluetooth stack firmware for Bluegiga’s Bluetooth. It exposes a powerful but easy-to-use command interface to manage Bluetooth operations. iWRAP hides the complexity of Bluetooth protocol stack and profiles from the end user.

More information about this product:
WT41 Product Brief

WT41 Datasheet

If you compare the other Bluetooth modules you will see the difference:

All Products Brief

Ad2hand.co.uk bluetooth advertising software update

Just to let you know that we have updated the ad2hand.co.uk free software. Due to a new bug that caused a loop in the system we have added a new function as well as removing this bug you can click on the ‘output’ tab on the right and it will show you what is happening. If you have any issue you can copy this out and post it here.

Sorry need to do a bit more to improve this. I have updated it once again

Bluetooth advertising software for free has been updated

I have done some minor tweeks to the software to allow timeouts, please update you software or uninstall / install the software again, you can request a download from here .  Please let us know if you are having any issues with the software so we can improve it. You can add your comments on support

Bluetooth version 4 (low energy protocols)

On December 12, 2009 the Bluetooth SIG published the adoption of Bluetooth low energy wireless technology as the hallmark feature Bluetooth Core spec version 4.

More reading http://en.wikipedia.org/wiki/Bluetooth#Bluetooth_V4.0_.28low_energy_protocols.29

I think you should look where this is going and the Future:

Broadcast channel
Enables Bluetooth information points. This will drive the adoption of Bluetooth into mobile phones, and enable advertising models based around users pulling information from the information points, and not based around the object push model that is used in a limited way today.
Topology management
Enables the automatic configuration of the piconet topologies especially in scatternet situations that are becoming more common today. This should all be invisible to users of the technology, while also making the technology “just work.”

If you are using Bluetooth to advertise then it is possible to piggy back on all the bluetooth enabled devices out there, if they are saying connectionless data in version 3 and low power in version 4 are they talking about a p2p scenario that will allow you to push you ads via loads of devices without connection?

Bluetooth version 3 and the effect on Bluetooth marketing

Version 3 of the Bluetooth protocol was release on April 21 2009, it is to support up to 24Mbit/s, Alternate MAC/PHY for transporting Bluetooth profile data, Unicast connectionless data, encryption keys on the HCI and enhanced Power. You can read the wiki here  http://en.wikipedia.org/wiki/Bluetooth#Bluetooth_3.0_.2B_HS

The Enhanced power, unicast and 24mbMbit/s would have a massive effect on what you can do with Bluetooth advertising. It would allow you to send files that are bigger but quicker, it will allow a longer connection or listen to devices without holding up other connections and with better power handling you may have the potential to broadcast further than before.

Software download issue resolved

Sorry everyone we had some issues with the link to download the software. This has now been resolved.

Support questions and answers here

If you have any questions about the ad2hand software please let us know. We will try to get back to you as soon as possible.

We have just updated the web site

Due to massive demand and requests for support we have changed the website and how things work.

First of all we have added a location for support and news so we can add common questions and answers about the software and news that may help you.

As we are branching out to Android and Windows mobile we aim to develop more software that you can use in the same way. We will continue to develop the ad2hand free version and aim to improve it in. Your feedback is important.